Twinklin, a new cleaning services platform, was born from a common but frustrating experience - the challenge of finding a reliable cleaner. After more than six months of searching, it became clear there was no viable, transparent marketplace that truly served both users and independent cleaners. Existing platforms lacked choice, transparency, and fairness. Customers struggled to find trusted professionals, while cleaners were left with outdated systems and high commission fees.

In response, Twinklin was created - a SaaS-powered marketplace designed to serve both sides of the equation. The goal? To provide customers with clarity and control, while offering cleaners flexible tools, fairer economics, and greater autonomy.

Designed for Two Key Audiences

Twinklin serves two main groups: individuals seeking trusted, verified domestic cleaning services, and independent cleaners or small cleaning companies looking for better control over their work.

For customers, Twinklin makes it easy to find, book, and retain high-quality cleaners, with full visibility on ratings, availability, and pricing. For cleaners, it eliminates the need for outdated manual processes and high-commission platforms, replacing them with intuitive, scalable tools that support flexible working and increased earning potential. The platform is also being developed to serve commercial and enterprise clients.

Solving Real Problems for Cleaners

A key challenge in developing Twinklin has been understanding the supply side of the market - especially the needs and frustrations of independent cleaners. To address this, the founder engaged directly with a pool of cleaners from day one. Their insights have played a vital role in shaping the platform to ensure it delivers real-world value to those who use it every day.

A Fairer Model

Unlike traditional agencies such as Housekeep, Twinklin does not rely on heavy commission fees. Instead, it operates on a low-cost SaaS subscription model, enabling cleaners to run their own micro-businesses with support, not restrictions. For those who prefer it, an optional commission-based model will also be available.

The focus is on fairness and choice. Customers benefit from more transparency and better service options, while cleaners enjoy more independence and flexibility in how they operate.

Looking Ahead

Over the next year, Twinklin aims to move from concept to MVP launch, build an advisory board, and secure early-stage funding to support growth. The longer-term vision is bold: to become the go-to domestic cleaning platform in the UK, connecting over 100,000 cleaners with millions of households.

There are also plans to explore new revenue streams, such as offering eco-friendly cleaning products and insurance services - areas where Twinklin can use group purchasing power to negotiate discounted rates for its community of cleaners. While the initial focus is on the UK, the platform addresses a global problem - and the ambition is to scale internationally, starting with large urban centres.

The Founder Behind the Vision

The founder of Twinklin doesn’t come from a tech or cleaning background but brings lived experience as a customer, combined with sharp business instincts and problem-solving skills developed over years in the corporate world. Their journey has been driven by curiosity, determination, and a genuine desire to build something that empowers both consumers and service providers.

By listening closely to users and engaging with industry experts, the founder has bridged knowledge gaps and built a platform with purpose - one that offers a smarter, fairer way to manage domestic cleaning for everyone involved.

Twinklin isn’t just another cleaning service. It’s a movement towards better standards, more transparency, and fairer opportunities - for cleaners, for customers, and for the future of domestic services.