In today’s fast-moving markets, businesses need real-time insight to stay ahead. Yet traditional market research can be slow, complex, and disconnected from real-world consumer behaviour. That’s where ADNA comes in. Founded with a mission to simplify and accelerate research, ADNA is a global creative intelligence agency that delivers actionable, consumer-centric insights—faster and more effectively than legacy methods.

Make Research Simple, Fast, and Actionable

ADNA connects businesses directly with real people—not professional panels—through a proprietary platform that provides access to over 610 million consumers across 120 countries. From ad testing and brand tracking to product‑market‑fit evaluations and market sizing, their tailored research tools help companies test ideas, validate assumptions, and make confident decisions—all without slowing down.

By streamlining traditional research processes, ADNA empowers teams to gather clear, reliable, and relevant insights in days, not weeks. This rapid turnaround supports agile decision-making and fuels better outcomes, whether you're launching a new product or fine-tuning your marketing strategy.

Consumer Insight at Global Scale

ADNA’s reach spans 120 global markets, allowing businesses to tap into diverse audiences and unlock regional or international growth opportunities. With instant access to local consumers, companies can tailor their offerings to real market needs—fast.

From multinational brands to agencies and startups, ADNA’s clients benefit from flexible research solutions designed to scale. Their work has supported trusted names like Castrol, Standard Chartered, Maybank, Airbnb, PWC, Unilever, Nestle, Friesland Campina and Ogilvy, proving their impact across industries and use cases.

Built for Today’s Growth-Focused Businesses

ADNA is designed for modern companies that need data to move at the pace of innovation. Their intuitive platform and flexible research frameworks make it easy for teams to gather insights without needing a background in data or analytics.

Whether you're testing a creative concept, exploring new markets, or tracking brand health, ADNA turns research into a growth engine—putting fast, intelligent decision-making into your hands. Their focus on clarity, speed, and relevance means you get insights you can actually use, when you need them most.

Trustworthy, Transparent, and Tech-Enabled

As a tech-driven partner, ADNA combines deep research expertise with smart automation to deliver high-quality results quickly and reliably. Every insight is grounded in real consumer behaviour, drawn from robust samples, and presented in an easy-to-understand format.

With a commitment to data integrity, transparency, and impact, ADNA ensures the research process supports—not slows down—your business ambitions.

Why Choose ADNA?

If you’re looking to make smarter, faster decisions powered by real consumer insight, ADNA offers a future-ready alternative to traditional market research. You’ll benefit from:

• Access to 610 million consumers across 120 countries

• Fast, reliable insights tailored to your business needs

• Tools for ad testing, brand tracking, product validation, and more

• Clear, actionable data—not just reports

• A tech-enabled platform that supports agile decision-making

ADNA blends the power of technology with real human input—giving you the intelligence to grow confidently, globally, and on your own terms.