With over two decades of global experience in the insights industry, Nishant is the founder and CEO of ADNA Research, and a driving force behind the reinvention of modern market research. Having held senior leadership roles at Kantar and worked with businesses, governments, and startups around the world, he brings a rare combination of strategic vision, technical depth, and customer focus to everything he does. He currently volunteers as an industry advisor to faculty at Singapore Management University, further deepening his commitment to advancing the field through education and collaboration.

Challenging Convention with a Science-Led Approach

At ADNA, Nishant is pushing the boundaries of how insights are created, accessed, and applied. By reintroducing rigour, scale, and real human input into a space clouded by shortcuts and noise, he’s on a mission to make truth more accessible—especially at a time when clarity is in short supply. ADNA’s research platform reflects this commitment, using technology and science to deliver insights at speed without compromising on depth or accuracy.

Global Experience, Local Understanding

Nishant’s career spans more than 20 years in market research and strategy across multiple regions. From his time in London to his current base in Singapore, he brings an international perspective shaped by diverse markets and client needs. His experience working across geographies equips him with a nuanced understanding of global audiences and the cultural factors that shape how they think, feel, and act.

From Legacy to Innovation

Before founding ADNA, Nishant led insight and strategy teams at Kantar, one of the world's most respected research firms. His leadership consistently bridged the gap between traditional research methods and emerging digital possibilities. Now, through ADNA, he is rewriting the rules—ensuring that research keeps pace with today’s dynamic world while staying grounded in what matters most: people.

Passion for Clarity and Impact

Whether advising a Fortune 500 company or a high-growth startup, Nishant brings a clear point of view: good research should simplify decisions, not complicate them. He works closely with founders, marketers, and decision-makers to ensure they not only understand their audiences but act on insights with speed and confidence. His deep expertise in marketing communications, backed by an MBA in the field, enables him to connect data to action in a way that drives tangible results.

Conclusion

In summary, Nishant is reshaping how organisations approach market understanding—bringing science, integrity, and human insight back to the heart of research. Through ADNA Research, he is helping leaders cut through the noise, find clarity, and make faster, smarter decisions in a complex world. For companies ready to rethink how they listen, learn, and lead, Nishant offers both the tools and the perspective to unlock their next phase of growth.