With over fifteen years in media and communications, Ben Nicholls is the CEO and Co-Founder of JamPrime and Jam Press, the UK-based agencies specialising in creative storytelling, news-led PR, and campaigns that capture attention. His expertise lies in combining editorial acumen with innovative public relations to help brands, entrepreneurs, and public figures amplify their presence across regional, national and international outlets.

From Journalist to PR Innovator

Originally a journalist, Ben has drawn on his newsroom experience at major outlets to power both Jam Press and JamPrime. Jam Press is a news agency providing strong content - news, features, viral stories and visual assets - to publishers like Reach, News UK, DMG Media and News Corp.

In 2022 he expanded into PR with JamPrime, building a service model that combines personal branding, high-quality media placements, and ready-to-publish content. This approach leverages the editorial roots of Jam Press to offer clients something more aggressive, strategic and results-driven.

Performance, Not Just Publicity

In July 2025, JamPrime unveiled its unified growth model, which blends performance PR, social media amplification, and SEO-fuelled content. The aim is measurable business success - not just media coverage. Clients benefit from guaranteed media placements, backlinks, increased followers and revenue growth across diverse sectors including health tech, wellness, and e-commerce.

Ben often says: “Founders want revenue, not recycled headlines.” That philosophy underpins JamPrime's offering.

Recognitions & Leadership

Ben’s impact has been widely recognised. In 2024, he was awarded UK Business Leader of the Year (Greater London) at the Business Awards UK, in part for his work with JamPrime and Jam Press.

He’s also been accepted into the Forbes Business Council, an invitation-only community for business leaders, which reflects his track record in media, growth and innovation.

What Sets His Work Apart

1. Editorial Expertise at Core: Ben and his teams deeply understand what makes stories sell - tone, timing, relevance. That knowledge comes from decades of working in newsrooms.

2. Integrated Growth-Focused Strategy: The JamPrime Growth Stack ties together PR, social reach and SEO so clients see tangible metrics - traffic, backlinks, audience growth - not just feature counts.

3. Strong Brand Relationships: Among JamPrime’s clients are big names like TUI, Virgin Media, Domino’s, and Hewlett Packard. The agency has also supported hundreds of entrepreneurs, influencers and experts.

Conclusion: A Strategic Amplifier

Ben Nicholls stands out as someone who doesn’t just spin stories - he shapes them into narratives that work commercially. Whether helping a founder raise their profile, securing viral coverage, or aligning PR with SEO and social growth, he provides the commercial awareness, editorial strength and leadership necessary to deliver successful, measurable outcomes for clients.