Michael Horsley brings a global background across SaaS, supply chain, logistics and manufacturing, working across both B2B and B2C environments. He specialises in helping businesses bridge the gap between strategy and operations, ensuring that growth plans are both practical and executable.

Global Experience in Startups and Scaling Businesses

Michael has spent over a decade building customer-facing and operational functions within US startups across EMEA and APJ. His experience spans multiple regions and industries, giving him a strong understanding of how businesses operate and scale in different markets.

His work has focused on developing the structures and capabilities needed to support growth, particularly within fast-moving and evolving business environments.

Cross-Functional Leadership

Drawing on his cross-functional expertise, Michael has worked across go-to-market strategy, operations, commercial leadership and HR. This broad experience enables him to support businesses holistically, ensuring alignment across key functions during periods of growth and change.

Supporting Businesses Through Growth Phases

Today, Michael works with startups and scaling businesses as a strategic advisor, non-executive director, fractional leader and mentor. He supports companies through transitional growth phases, helping them navigate challenges and implement effective operational and commercial strategies.

A Practical and Strategic Approach

Michael’s approach is grounded in both strategic thinking and operational execution. By combining his experience across multiple functions and industries, he helps businesses move from planning to delivery, ensuring that strategies are effectively implemented and sustained.