With over a decade of experience in enterprise sales, team leadership, and founder advisory, Thea Storm has become a go-to commercial growth consultant for early-stage startups. Through her consultancy, The A-Storm™, she helps startups build the sales and go-to-market foundations they need to grow with clarity and pace. Known for her strategic thinking and hands-on approach, Thea partners with founders to design systems that drive sustainable revenue and business growth from the ground up.

Real-World Strategy for Rapid Growth

Thea’s impact is rooted in experience. Her clients have achieved outcomes including 5x revenue growth, the development of multi-million-pound pipelines, and accelerated go-to-market execution. She focuses on avoiding common – and costly – early-stage mistakes by helping startups define clear commercial offers, structure sales strategies that convert, and implement revenue systems that scale.

From Founder to Advisor

Having launched and successfully exited her own ventures, Thea brings real-world startup experience into every engagement. She understands first-hand the pressures of building from zero and the complexities founders face as they juggle selling, hiring, leading, and scaling—often simultaneously. Her blend of commercial acumen and entrepreneurial empathy allows her to deliver support that’s both strategic and grounded.

A Psychology-Led Approach to Selling and Leading

What sets Thea apart is her unique combination of commercial expertise and a background in psychology. This enables her to work closely with founders not only on strategy but also on mindset—supporting them as they navigate the challenges of selling, leading teams, and growing a company under pressure. Her work is especially impactful for founders new to sales or commercial leadership roles, offering clarity and confidence in high-stakes decisions.

Tailored Support for Startup Success

Thea works across a range of industries, with a consistent focus: helping early-stage companies go to market faster and with greater confidence. Whether refining a sales narrative, structuring a commercial team, or implementing scalable systems, her support is tailored, practical, and results-driven.

Trusted by Founders Ready to Scale

Early-stage teams trust Thea for her no-nonsense advice, clear thinking, and ability to deliver strategy that works in the real world. Her consultancy, The A-Storm™, is known for cutting through complexity and helping startups move from idea to execution with speed and focus. For founders looking to scale with structure and avoid the chaos that often comes with early growth, Thea brings the guidance and clarity they need.

Conclusion

In summary, Thea Storm is a trusted commercial advisor who combines hands-on startup experience with deep sales expertise and psychological insight. Through The A-Storm™, she helps founders build strong commercial foundations and scale their businesses with clarity, confidence, and impact.