With over 15 years of experience scaling startups and tech ventures across four continents, Marijn Booman is a trusted growth strategist and expansion specialist. Known for his ability to thrive in fast-paced, high-pressure environments, Marijn has helped numerous companies navigate complex markets and achieve meaningful growth—often from the ground up.

Scaling Innovation Across Markets

Marijn’s career is defined by a hands-on approach to scaling innovation. From launching Southeast Asia’s first app-only hotel booking platform—scaling it from zero to €150 million GMV—to rolling out early food delivery platforms across new regions, he has a proven track record of driving commercial success across emerging and developed markets alike.

He played a key role in helping a Greek ferry OTA build the commercial and B2B frameworks needed to scale across new markets, and led M&A projects for Open English in India and Turkey. His global footprint spans Asia, Europe, Africa, and Latin America, with operational experience in over 25 countries.

Broad Sector Expertise

Marijn’s sector experience is wide-ranging, including travel, fintech, SVOD, food delivery, e-commerce, media, and edtech. He’s worked across early-stage startups, venture-backed scale-ups, and growth-stage businesses, often stepping in at pivotal moments to solve challenges around market entry, commercial models, and strategic partnerships.

Whether securing telecom deals in Africa, raising millions through crowdfunding, or rethinking go-to-market strategies in Asia or Europe, Marijn brings agility, structure, and a sharp eye for execution.

Supporting Founders Where It Counts

Marijn is passionate about helping founders get “unstuck”—especially when dealing with growth, partnerships, or relaunching in tricky markets. He’s known for offering clear, actionable advice when things get messy: whether it’s simplifying a tangled commercial roadmap, testing a GTM plan, or navigating a key client going quiet.

His support is grounded in real-world experience, delivered with honesty and a collaborative mindset. Marijn is not afraid to ask tough questions—but always in the interest of progress and clarity.

Practical Growth, Rooted in Experience

What sets Marijn apart is his ability to blend strategic thinking with practical action. He’s been in the trenches—founding companies, expanding into new regions, and facing unexpected hurdles. That experience gives him both empathy for the founder’s journey and the tools to guide teams forward, even in uncertain terrain.

He doesn’t just offer ideas—he works alongside teams to test, refine, and execute, helping to build growth engines that are resilient, scalable, and aligned to real market needs.

A Trusted Partner for Global Scale-Ups

Marijn Booman is more than a strategist—he’s a practical partner for companies navigating complex growth challenges. Whether launching in new markets, fixing what’s broken, or simply figuring out what comes next, he brings a calm, focused approach backed by a wealth of international experience.

For early-stage founders and fast-scaling teams, Marijn offers something rare: a combination of strategic clarity, operational grit, and a genuine passion for helping ambitious ideas succeed.